Et perspektiv i medierne og udsendelse industrien

Et perspektiv i medierne og udsendelse industrien

skrev i: Ikke kategoriseret
Spænding omkring en byge af innovationer og meddelelser tog centrum på 2016 NAB show. NAB begivenhed afgav sædvanlige høje niveau af forretningsmæssige og tekniske kvalitet og tiltrak et generøst mellemstore skare af kvalificerede besøgende og deltagere. Den brummer omkring VR-teknologi, HDR teknologi og nye arbejdsgange initiativer, som NABA annonceret, DPP og andre centrale aktører i medie- og tv-industrien var højdepunkterne i dette års line-up.

Den entusiasme og interesse omkring popularisering af Virtual Reality teknologi var virkelig interessant. Industry professionals and end-users alike are all keeping eyes on the path of development that visionaries will take this technology down… will it be the next big thing in broadcast or will it go down memory lane like 3D TV did a few years ago? Right now VR has plenty of wind in its sails and it’s future looks promising.

NHK gjort et imponerende meddelelse under NAB 2016. NHK præsenterede Ultra HD 8K for Virtual Reality og NBC Sports meddelte, at næste udsendelse af Kentucky Derby vil også blive tilbudt i VR.

Jeg kan allerede forestille den efterfølgende entusiasme annoncører, som de kan tilbyde en walk-through VR rundtur i deres næste bedste produkter, såsom de hotteste nye model bil, et krydstogtskib eller en ny fly. Engagere og forbinder med deres målgruppe / kunden er af afgørende betydning for annoncører. VR-teknologi har et stort potentiale til at tiltrække og holde opmærksomhed af seerne selv under reklamer.

På NAB, Jeg nød mulighed for at prøve en demo af VR tv selv. I was very happy with my demo: the new VR goggles, i stedet for den gamle teknologi af 3D-briller, lette en oplevelse, der er mere integreret med den fysiske krop af deltageren og resultere i en mere fordybende billedoplevelse.

I also seized the occasion to watch several HDR (High Dynamic Range) videos. Jeg opfattede en betragtelig stigning i kvaliteten i HDR versus almindelig HD. Jeg ser en stor sandsynlighed for HDR udsendelse fange på på startskærmbilledet snart. De fleste tv-stationer vil tilbyde nogle HDR-indhold i løbet af Rio OL. HDR vil utvivlsomt gøre showet endnu mere spændende.

Fra et teknisk synspunkt, the two salient observations I would proffer are that digital is THE norm (everything is now file based) AND that content file sizes are growing at exponential rates. The technical challenge remains in how to continually architect and adapt all the computer systems for storage, omkodning, streaming and editing software for those very large media files.

NAB 2016 has highlighted that the media handling standards of FIMS and DPP are here to stay. These standards are enjoying an ever-growing level of acceptance.

Desuden, the Academy of Motion Picture Arts and Sciences’ ACES standard for production through distribution and archiving has put forth a new initiative. Endvidere, North American Broadcasters Association (NABA) and the Digital Production Partnership (DPP) also announced new delivery specifications. Having these standards implemented by all the broadcasters is key as it will help to unify and standardize all the digital workflows. This NABA and DPP initiative will also help secure content from any illegal distribution.

Taking into account that the time of consolidating standards will be soon upon us, ideelt, at this point, I would pick any standard and stick with it…. The transition from one standard to another will be a lot less painful than starting from nothing.

With technology cycles accelerating and heavy ongoing investment in technology within the broadcast industry, all of these impressive advances in features and applications can continue to make big inroads into the viewer experience and satisfaction level. The fast pace of announcements of new broadcast technologies will surely succeed in keeping future NAB shows dynamic and exciting for the years to come.