Emerging trends and highlights from IBC 2016

posted in: Blogs, Uncategorized

And that’s a wrap! IBC 2016 was certainly a whirlwind of success for the FileCatalyst Team. We arrived in Amsterdam mere weeks after the summer Games in Rio, where FileCatalyst’s accelerated file transfer solutions were employed by NBC Olympics to transfer over 240 TB of footage between Rio and Stamford. Needless to say, it’s been a busy summer for our team!

As always, IBC was a great opportunity to see familiar faces and connect with new customers. There’s something about IBC that gets me revved up for the year ahead. The work we do with accelerated file transfer is constantly being redefined as new technologies are developed and new trends emerge. As you can imagine, it’s a full-time job in itself to keep up with the multitude of industries where our solutions are applicable.

ibc-2016-amsterdam

Shows like IBC always give me the insight into the future of FileCatalyst and inspire me to embark on new projects and forge new partnerships. To keep myself organized after a show of this magnitude, I find it helpful to create a highlights reel to help keep me focused for the year ahead.
So without further ado….

IBC 2016 Highlights

ibc 2016 highlights

IP based production

This summer during the Olympic Games in Rio, Japan broadcasters experimented with 8K video, in preparation for the Tokyo Olympics in 2020. These growing sizes are difficult to manage in any environment, but can be particularly tricky in the world of live production.

When it comes to live production there is absolutely no room for latency and unreliability. Until recently, the standard has been to use SDI or coaxial cables, but managing and setting up the miles of cables required to support high resolution video is not only costly, but extremely inefficient and cumbersome.

With IP based production, broadcasters are able to access, route, switch and deliver live video over IP using commercially available computer technology. In the year ahead, I look forward to seeing all the new IP technologies evolving even further.  The move towards 4K and HDR is driving the adoption of these technologies, and with content providers scrambling to increase their 4K and HDR offerings, I expect things to accelerate further.

3D and immersive media

At IBC I had the chance to get my hands on some pretty insane virtual reality gadgets. After this experience, I truly think we are finally on the cusp of 3D video becoming the standard for advertising and broadcast.

360 video ibc 2016

Of course, broadcasting in 360˚won’t come without its challenges.The ability to produce immersive media will require even more HD cameras, which means even more, increasingly large files. Immersive media will only contribute to growing file sizes - but that’s good news for FileCatalyst!

Who knows, we might be accelerating the file transfers of 360˚ 8K video by the time Japan 2020 rolls around. A guy can dream, right?

New uses for the TV

In 1939, at the World’s Fair in New York City, RCA unveiled the new NBC television studio in Rockefeller Plaza signifying the birth of network television.  77 years later, NBC Olympics, with the aid of FileCatalyst, transferred 240 TB of high resolution footage between Rio and Stamford for near-live editing of the world’s largest ever sporting event.

ibc-2016-smart-tv
Needless to say, television isn’t what it used to be, and that was more obvious than ever at IBC 2016. The advent of “over-the-top” (OTT) delivery of film and TV content via the Internet, has completely redefined television experiences. Users can now access a plethora of TV content (Netflix marathons anyone?) without having to pay for traditional cable or satellite.
The birth of the smart TV has also changed the way we use our televisions and what type of content we consume. Televisions are no longer just a source of watching the news, or tv dramas. Many TV users use smart TVs to browse the web, and to play music and video games.

There is definitely a role for file acceleration as OTT takes over as the new standard for consuming television and smart television content. Lagging streams? No thank you.

Wrapping up a show like IBC always leaves me in a state of excitement as I take what I’ve learned and put it into motion through new projects and exciting technology partnerships. If you haven’t done so already, be sure to sign up for our newsletter to stay up to date on the latest in file acceleration.

Until next year, it’s time to say ‘vaarwel’ to the IBC folks in Amsterdam and ‘namaste’ to our friends in India. Next stop: Broadcast India!