Looking Back at IBC 2018

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Yet again, IBC2018 was a successful event for FileCatalyst. We gave plenty of engaging demos of our latest product releases to attendees, caught up many of our existing customers as well as our valued channel partners. We are already looking forward to next year.

While we weren’t talking to attendees in our booth, we ventured out to the show floor to find out what people were focused on this year, the challenges ahead and potential solutions. It was a learning experience, to say the least, and we left with some great insight. I thought I’d round up a list of some the hot topics we discovered buzzing around the tradeshow floor.

Artificial Intelligence (AI)

AI was a very hot topic at IBC 2018, and for very good reasons. As it comes to maturity, AI will be able to eliminate the need for time-consuming and manual tasks and operations. Some people are already leveraging it in their workflows, and it is beginning to come into its own with features including:

  • Automatic content tagging
    • From facial recognition to mature content, AI can free up your staff by automatically tagging content.
  • Automated Operations
    • Broadcasters are beginning to leverage AI for automation. This can take a great deal of complexity, and human error, out of your workflow by setting automatic triggers for repetitive tasks.

AI is here to stay, but there may be some hiccups along the way as it needs to be “taught” in order to bring value to a workflow. Challenges aside, it caught our eyes, and many other attendees, so we are excited to see future advancements to AI in the broadcast space.

Live Sports Production

This came as a bit of a surprise to us since we have been enhancing live sports workflows for years now, but we did notice that it was a topic of discussion at IBC 2018. We heard organizations discuss the need for more control over their content, and better agility when it comes to retrieving archival footage for highlights.

While this is new to some, it feels like old news to us. Just take a look at our case study with NBC Sports Group and how FileCatalyst Direct and FileCatalyst Central allowed them to keep their archives and editors at HQ, creating one of the largest “at home” operations to date

Audience-centric content

With OTT distribution delivering content to more screens than ever, multiplatform production, multiple versions of the same content, localization and new audience expectations, broadcast organizations have had to completely rethink the way they deliver content to the audience - and this was certainly a hot topic for discussion at IBC 2018. To meet these needs and overcome these challenges, broadcasters are generating more content, and data, that ever before. And as we know all too well, this brings the challenge of moving and delivering content to the forefront.

But don’t panic, big data and large content is our bread and butter. We showed IBC show attendees how they can use FileCatalyst to send terabytes of content quickly, securely and reliably. We have been helping content creators of all sizes share and deliver content at their maximum speed for quite a while, and you can view our real-world case studies to see how we enhance Broadcast Media and Live Sports workflows.

Larger Resolutions - Larger Challenges

We noticed that a lot of people were excited about emerging resolutions including UHD, 8K and 16K resolution. Not only is it emerging; audience members are expecting it - and they are expecting you to deliver it to them. Broadcasters have already been challenged with delivering videos content in today’s standard high definition, and these emerging formats will only increase the need for a robust solution like FileCatalyst to move their content. Whether it is during production or final delivery, our solutions are perfect for addressing this challenge.

IP-Based Workflows

We also noticed a lot more organizations have been adopting IP-based workflows, and it’s completely changing the broadcast media landscape. While it is great, we can’t help but notice that an IP-based workflow is only as strong as the underlying infrastructure. While we see the power of IP-based workflows, we think that a fast file solution like FileCatalyst is essential to getting the most out of it.

Your Turn

Did you attend IBC 2018? What were some of the hot topics you discovered? Did you find answers or more challenges for them? The landscape is certainly changing and we would like to know how you feel about this disruption, and the opportunities, as well as challenges, that it brings.